Tag Archives: strategy

Strategies to set your business apart from Competitors

Michael Porter, one of the foremost academics on the subject of competitive strategy, suggests within his various publications that differentiation is one of the most practical ways in which a business can gain advantage over other players in their industry … Continue reading

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Defining the Difference between Marketing and Promotion

In the minds of most people, marketing and promotion tend to be grouped together as part of a business strategy and activity, the ultimate goal of which is to improve the success of the business by increasing sales and, consequently, … Continue reading

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