Tag Archives: promotion

SME tips: Reasons to include offline local newspaper/magazine media in your marketing strategy

Small businesses in the UK are still suffering from the lingering effects of the recent economic recession. For many, this has resulted in a reduction of revenue and a lack of sufficiency of capital to be able to develop a … Continue reading

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The importance of ethical marketing

Ethics are a set of moral codes and obligations that are considered to be acceptable social norms of behaviour and should therefore apply to marketing activities in the same was as they do to other members of society. Recently, in … Continue reading

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Has ‘shockvertising’ passed its sell-by date?

By the beginning of the 21st Century, due predominantly to the advances in digital technology, it was estimated that the average consumer was being bombarded by around 3,000 marketing messages a day (Lasn 1999). This situation caused a dilemma for … Continue reading

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