Tag Archives: business

A good office manager must have a combination of skills

Asking the question what it takes to be a good office manager will usually provoke a range of varied and often seemingly diverse responses, because most people will have different ideas about the qualities such a position requires. However, an … Continue reading

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Understanding the role of the brand marketer

Before considering the role of a brand manager, it is perhaps important to understand the meaning of the term brand as it occurs in the business environment. and how it is used to encourage consumers to purchase goods or services … Continue reading

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Strategies to set your business apart from Competitors

Michael Porter, one of the foremost academics on the subject of competitive strategy, suggests within his various publications that differentiation is one of the most practical ways in which a business can gain advantage over other players in their industry … Continue reading

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Politicians – wake up!!!! Its time for real business education

In this blog, we have previously supported the need for a change in higher educational policy and curriculum to incorporate a more meaningful business direction, as a means of fulfilling the need to encourage future entrepreneurial growth. It makes economic … Continue reading

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Five Top Issues Small Businesses have to Contend with when trying to Attract and keep Customers

In the majority of economies, the number of small business enterprises considerably outnumbers large and multinational corporations. Although many consumers prefer using these small businesses because of the more personal service they offer they can experience certain frustrations, which might … Continue reading

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Re&d – Providers of content articles for websites & Blogs

Research has shown that the promotional value of any website and blog is greatly enhanced by the quality of its content. Good content captures the attention of the reader and encourages them to want to find out more about a … Continue reading

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Yes – to apprenticeships – No – not my child!

Over the past few decades, the main focus of UK government higher education policy has been focused predominantly on providing a learning path that will lead to career development opportunities in the services and business management sectors. For the service … Continue reading

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Defining the Difference between Marketing and Promotion

In the minds of most people, marketing and promotion tend to be grouped together as part of a business strategy and activity, the ultimate goal of which is to improve the success of the business by increasing sales and, consequently, … Continue reading

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SME tips: Reasons to include offline local newspaper/magazine media in your marketing strategy

Small businesses in the UK are still suffering from the lingering effects of the recent economic recession. For many, this has resulted in a reduction of revenue and a lack of sufficiency of capital to be able to develop a … Continue reading

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Five issues small businesses face in trying to attract and retain Customers

In the majority of economies, the number of small business enterprises considerably outnumbers large and multinational corporations. Although many consumers prefer using these small businesses because of the more personal service they offer they can experience certain frustrations, which might … Continue reading

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